You have another client (client X) in a similar industry requiring advice on entering the share market. This client is a small player. Write a 300 word report on the major strengths weaknesses opportunities and threats in the market by reaching your allocated companies background.

Company: Meridian Energy

Meridian Energy Limited is a New Zealand electricity generator and retailer. The company generates the largest proportion of New Zealand's electricity, generating 35 percent of the country's electricity.