You have asked your marketing team to double the number of leads that come in using pay per click advertising each month. You and your team discuss what you will measure to track leads, and you decide to track the number of new people who enter their contact information on the form on your website. In order to help your team know whether they are on track every week, you ask your team to also keep track of something that you can adjust as a team to increase or decrees if needed to meet your goal. You decide that your lead measurement will be: Select one: a. number of social media engagements O b. percentage of customers who buy c. cost per customer acquisition d. brand awareness Oe. number of pay per click ads placed per week