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You have been allotted a maximum of $165,000 for marketing expenses, not including staff and must decide which marketing channels will receive money from the

You have been allotted a maximum of $165,000 for marketing expenses, not including staff and must decide which marketing channels will receive money from the $165,000 marketing budget. 

  1. Select at a minimum 2 areas where you will spend the majority of your marketing budget.
  2. Provide detail as to your logic and reasoning behind why you selected these areas, the amounts you allotted to each, and why you think this strategy will be the most successful.

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When allocating a marketing budget its important to consider the specific goals of your business target audience and the effectiveness of different marketing channels Heres a hypothetical allocation s... blur-text-image

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