You have been appointed as a management consultant for OnFinance and are required to solve the challenges that they are facing. You are expected to develop a strategy and more importantly an execution plan for implementation. OnFinance is in its early stage entering a highly competitive financial indicator market. For a platform providing real-time investment insights driven by highly accurate and powerful AI \& NLP models that you can leverage on the go, OnFinance is facing problems growing its user base. Problem 1: - Provide an industry analysis Hint: SWOT and PESTEL frameworks Problem 2: - Perform an in-depth competitor analysis Hint: Heat map Problem 3: - Formulate a robust go-to-market strategy for reaching its target customers. - Provide an execution plan for growing its user base. You have been appointed as a management consultant for OnFinance and are required to solve the challenges that they are facing. You are expected to develop a strategy and more importantly an execution plan for implementation. OnFinance is in its early stage entering a highly competitive financial indicator market. For a platform providing real-time investment insights driven by highly accurate and powerful AI \& NLP models that you can leverage on the go, OnFinance is facing problems growing its user base. Problem 1: - Provide an industry analysis Hint: SWOT and PESTEL frameworks Problem 2: - Perform an in-depth competitor analysis Hint: Heat map Problem 3: - Formulate a robust go-to-market strategy for reaching its target customers. - Provide an execution plan for growing its user base