You have been appointed as the Marketing Manager for one of the largest retail clothing companies in South Africa and need to do a board presentation on your plans to promote the retailer and its brands by using social media marketing: 1. Motivate the importance of using Social Media Marketing in the retail environment. 2. Construct a social media marketing campaign to promote the retailers brands. (Make sure the campaign is integrated into the marketing strategy, has its own objectives, indicate selection of social media choices, display a method of monitoring the ROI, dashboard for corrective actions and longevity of the campaign). 3. Carefully evaluate the mediums available and the reason for your selection. Make use of the characteristics a various mediums to evaluate its suitability in supporting your campaign objectives.