You have been appointed as Vice President for Strategic Planning and Execution at Toys R Me. This is a small, but rapidly growing online alternative toy store. Sales last year were $10 million with net profit of 9%.

Outline the process you would use to develop the strategic plan and implementation of that plan, including developing a Balanced Scorecard and any other tactical or operational measures you need. This should include any charts/graphs/figures in addition to approximately a 3-5-page paper. Be creative.