You have been approached by the board of directors of a service organisation to advise them on the possibility of participating more actively in the UK market. Required: (a) Consider the background of this organisation and use particular critical incidents in the not-so-distant past (across the last 3 years) to illustrate the strategy issues that arise within the organisation and relate them to the commentaries of authors such as Mintzberg, Whittington, Porter and others. (You can decide which concepts you would like to apply in the given scenario.). Draw parallels and give your views and opinions on the relationships between the organisation and the literature that you have reviewed. (b) Explore the key strategic decisions the company will have to make in order to achieve their strategic aspirations by drawing on relevant concepts and models. Conduct both an internal and external analysis. (You cannot use PEST nor Porter's 5 Forces models.) (c) Consider the implementation challenges they are likely to face in the global market using models and concepts that you think fit to illustrate your analysis. (d) Make recommendations as to how the organisation would be able to overcome the challenges that you have identified. Justify your recommendations