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You have been approached by your friend of 15 years to help her develop a marketing plan for a new product. The product is an

You have been approached by your friend of 15 years to help her develop a marketing plan for a new product. The product is an App that would help pet owners find high-end pet dining, sitting, and grooming services. Her company already has a dog treat brand in the market, K9-Treat that provides low-priced treats for dogs.

1- Please suggest the STP profile for the App. 

2- What kind of branding do you suggest for the App? (Name and reason) 

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