You have been asked to conduct a review into the effectiveness of the marketing which is currently being used across the agency for promoting residential listings to the local community. You find that the following approaches are currently being used:

Signboards at the residence

Letter box drop to local neighboring properties

Open for inspections arranged generally for weekends and/or one week night

High percentage of auctions

The agency has noted that there is a lower-than-expected clearance rate at auction and that the agency has been receiving negative feedback from clients about the time taken to sell properties.

Analyse the current approach and recommend what changes could be made to respond to the complaints of clients, improve the effectiveness of the marketing and develop a more appropriate marketing plan for the agency for residential property sales. Ensure you base your answer on the fundamentals of effective marketing resources.