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You have been asked to consult for a company that plans to launch a brand-new online dating site. The company wants to do some market

You have been asked to consult for a company that plans to launch a brand-new online dating site. The company wants to do some market research to understand consumer attitudes toward specific features offered by some online dating companies such as the ability to send video messages. 


Would you conduct descriptive or causal research to answer this question? Justify your response

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