You have been asked to create a digital marketing plan to reach consumers using mobile devices. Which of the following steps will you NOT recommend to your mobile team?

Leave current web pages the same because consumers prefer to view web pages on their mobile devices that mirror those created for viewing on desktop or laptop computers.

Shorten long text pieces because people are less inclined to read for long periods of time on small$-$screen mobile devices.

Discover keyword searches that are shorter and more precise because typing on mobile devices can be problematic.

Set up tracking programs that use location data as well as other data commonly used to study digital marketing effectiveness.

Create mobile$-$friendly apps that consumers can use in place of or in addition to traditional web pages when using mobile devices.