You have been asked to design safety instructions for the blue$-$collar employees of a nonunionized industrial plant located on the shores of Michigan's Upper Peninsula. The plant, which employs $680$ blue$-$collar and $82$ white$-$collar workers, manufactures pressed wood for inexpensive furniture.

The managers of the plant have never before recognized the need to offer formalized safety instructions, until the present when safety instruction sessions have been conducted informally by supervisors. But a recent rash of industrial accidents, which left one worker dead and three permanently disabled, prompted plant management to hire a consulting firm to design safety instructions and instruct several employees as in$-$house instructors. The business goal is to offer safety instructions on a continuous basis.

The consultants $($all seasoned instructional designers$)$ carried out a thorough needs assessment and reviewed all governmental safety laws, rules, regulations, and local ordinances that affect the plant. As part of their assessment, they examined the safety issues that affect each job category of production workers on the plant floor. At management's request, the consultants also included an instructional needs assessment for white$-$collar workers in the plant's offices.

Before designing safety instructions, the consultants felt it was important to clarify the attitude of the employees on safety. Accordingly, they have requested permission from management to conduct an attitude survey on safety with the plant's employees. Management, believing such a survey will demoralize the workers in the wake of the accidents, has denied the rlease answer the following questions related to the scenario:

What learner characteristics are important for the safety instructions to be delivered in this scenario?

If an employee attitude survey on safety is not feasible, what other data collection techniques could be used to assess attitudes of learners? Justify your selection.

What characteristics of the job analysis would be the most important to be considered in this situation? Justify your answer.