You have been asked to focus specifically on the role that national cultural differences would play in its international business expansion for a company that seeks to move its business from Uk to Japan. a) Apply both Trompenaars' cultural dimensions and Hofstede's dimensions of culture to identify and critically discuss how cultural differences between the UK and Japan might affect Bioinnova's establishment of a sales support office in Japan b) What recommendations would you make to avoid making cultural blunders when doing business in Japan?