You have been assigned to a special project where your role is to rescue an ailing organisation (Company X). The manufacturing process was poorly managed by the previous Production Manager, resulting in numerous problems. The company specialises in frozen food manufacturing, particularly Frozen Roti Canai. The demand for frozen roti canai is overwhelming, especially from Japan. While the company's closest competitor can produce around 10,000 frozen roti canai per day, Company X can only churn out 800 pieces daily. This glaring disparity has led to serious productivity issues. Additionally, the competitor's frozen roti canai is of significantly better quality than that of Company X. Customer complaints regarding the product, packaging, and on-time delivery have been piling up. Furthermore, employee motivation levels have been observed to be low. You have been given a 6-month timeframe to address all the issues mentioned above.

Considering the provided scenario, please discuss the operational management (OM) issues critically and provide recommendations for a solution.

1. As a consultant, what would be your first step? (1 Mark)

2. Moving forward, what kind of strategic action plans would you put in place? (1.5 Marks)