You have been chosen to develop a training model for a local company that recently faced a large negative public relations disaster.

An example of a negative public relations disaster is Tesla's unveiling of a "bulletproof" cybertruck, or the Pepsi and Kendall Jenner advertisement, to name a few.

Consider the topics and models covered in the 4Cs of peacemaking - Contact, Cooperation, Communication, Conciliation., social exchange theory, and social norms.

The need: a business proposal that provides the organization with scenarios that would help them to identify how to overcome the negative situation. A typical business proposal should include the following elements: overview, objective, opportunity, solution, rationale, approach, and deliverables.

Needs to address the following in your proposal:

• Provide a brief background on the organization.
• Briefly describe the negative public relations disaster.
• What are the specific elements within each of the 4Cs that will overcome the negative publicity?
• How can you use the concepts of social norms, reciprocity norm, and social responsibility norm to assist you in overcoming the situation?