You have been consulted by Crystal Love Airline, a new international airline firm

that intends to strategically penetrate the airline industry in Ghana. In what ways

would you employ the Porter Competitive Model and The Swot Analysis to assess

the Ghanaian airline industry and advise the firm appropriately?

b.How relevant is the AIDA Model to Fly Emirate, a popular player in the Ghanaian

airline industry?

a.With practical examples, discuss how rail transport, electronic data

transmission and the internet can affect air transport services in Ghana.

b.How would macro environment (political and technological indicators) and

weather condition affect the local airline firms in Ghana?

3a. The following are referred to as Customer Service-Related Product Features. With

practical example from an airport known to you and the experience acquired through

the aviation course, discuss their essence in Aviation Marketing:

Point-of-Sale Service

Reservations and Over booking

Airport Service

In-Flight Service

b.With practical examples from the Aviation Industry in Ghana, discuss three (3)

major issues and risk that affect airline business operations.