you have been hired as a Brand Manager for one of the companies (Pepsico, Mars, Kraft, Proctor & Gamble, Nestle, or Unilever) Pick One.

As the brand manager, you will now have to determine where you will invest $10 million dollars and in which brand. You must present your idea to the CEO and President of the company so make sure your ideas are clear and well explained as losing money on this investment could mean losing your job.

1. Explain your strategy to invest the $10 million dollars, you can think outside of the box or not. Your grade is based on how well you present the idea, not if the idea has any validity.
2. Explain why the Return on Investment will be in the market, discussing consumer trends for products. (some academic research is highly recommended )
3. Lastly, how will your investment impact the other brands in the portfolio of the company. Make sure to look up all of the products that the company produces in the category you select to invest in as well as the other categories of products that each company makes.