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You have been hired as a capital budgeting analyst by a sporting goods firm that manufactures athletic shoes and has captured 1 0 % of

You have been hired as a capital budgeting analyst by a sporting goods firm that
manufactures athletic shoes and has captured 10% of the overall shoe market (the total
market is worth $100 million a year). The fixed costs associated with manufacturing these
shoes is $2 million a year, and variable costs are 40% of revenues. The company's tax rate
is 40%.
The firm believes that it can increase its market share to 20% by investing $10 million in a
new distribution system (which can be depreciated over the system's life of 10 years to a
salvage value of zero) and spending $1 million a year in additional advertising. The company
proposes to continue to maintain working capital at 10% of annual revenues. The discount
rate to be used for this project is 8%.
a. What is the initial investment for this project?
b. What is the annual operating cashflow from this project?
c. What is the NPV of this project?

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