You have been hired as a capital budgeting analyst by a sporting goods firm that manufactures athletic shoes and has captured 10 percent of the overall shoe market (the total market is worth $100 million a year). The fixed costs associated with manufacturing these shoes are $2 million a year, and variable costs are 40 percent of revenues. The company's tax rate is 40 percent. The firm believes that it can increase its market share to 20 percent by investing $10 million in a new distribution system (which can be depreciated over the system's life of 10 years to a salvage value of zero) and spending $1 million a year in additional advertising. The company proposes to continue to maintain working capital at 10 percent of annual revenues. The discount rate to be used for this project is 8 percent. a. What is the initial investment for this project? b. What is the annual operating cash flow from this project? c. What is the NPV of this project