You have been hired as a consultant by a local advertising company. They are getting into partnership with a similar company that has branches in multiple international locations.

Your client company is new to the concept of 'Cross National Management'. Write a presentation to their management team that establishes what cross-national management is; its scope; and why it is important for them to develop intercultural competence.

Criteria Excellent Good Acceptable Poor Marks marks 3 marks 0-1 marl Introduction The introduction andThe introduction is The introduction The introduction is context clearlyclear with someclear but contextvague. stated. links to the content not clearly linked to content (4 marks) Marks 13 16 10-12 marks CO 0-5 marks marks marks Demonstrates Demonstrates a Demonstrates a Limited or no Ideas and very good good fair understanding of Content understanding of understanding of understanding of what the what the question what the question what the question question asks (16 asks and requires. asks and requires. asks and requires. and requires marks) Marks 9 - 10 marks 6 - 8 marks 4 - 5 marks 0-3 marks Excellent Good articulation Fair articulation Argument expression and and argument in and argument in is unclear. argument in terms terms of terms of of explaining explaining explaining Clarity and answers and/or answers and or answers and or Mechanics giving reasons for giving reasons giving reasons answers. foranswers foranswers (10 marks)answers. foranswers. foranswers. (10 marks) Marks 5 marks 3 - 4 marks 2 marks 0-1 marks Format & Essay IS Contains Contains Contains Proper use of free from between one and between five between ten or APA 7 Referencegram fammatical. four spelling and nine spelling more spelling spelling Or and/or and/or and/or (5 marks) punctuation errors. grammatical grammatical grammatical errors. errors. errors. Excellent use of Good use of Satisfactory use of APA 7 reference APA 7 reference APA 7 reference Poor use of Both In-text & Both In-text & Both APA 7 reference end reference end reference In-text & end Both In-text & reference end reference