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You have been hired as a consultant by a small pizza company (you may create a name for this small pizza company). They want your

  • You have been hired as a consultant by a small pizza company (you may create a name for this small pizza company). They want your help to collect and summarize appropriate data to be used in a marketing advertisement that makes a comparison between their small pizza company and their main competitor (you may make up the name for this competitor too).
  • You are asked to preparea memorandumto the small pizza company's CEO describing how they could conduct such a study to support claims focusing on one or two of the company's strengths (such as amount of toppings, speed of service, customer satisfaction, etc. ~ be creative).
  • In case you aren't sure what memorandum (or, "memo") format should look like: https://owl.english.purdue.edu/owl/resource/590/03/

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