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You have been hired as a consultant by Campbell Soup Company s CEO Mark Clouse and his executive team to assess the challenges impacting the

You have been hired as a consultant by Campbell Soup Companys CEO Mark Clouse and his executive team to assess the challenges impacting the companys business performance and to recommend strategies to return the business to sustainable growth. Your assignment is to develop a 2-page report for the executive team. Your report should exhibit strong understanding of the problems and challenges Campbell Soup Company faces, the causes of those problems and challenges, and how the company can leverage its current strengths or develop new strengths to overcome those problems and challenges.You should show strong critical thinking and persuasive skills, and all claims should be thoroughly supported with evidence and/or strategic reasoning.
1. What is Campbell Soup Companys business-level strategy in the packaged/prepared food business? What key factors and trends in the general environment are having the greatest impact on the companys business performance?
2. How strong is each of Porters five forces in the packaged/prepared food industry?Based on your analysis, what is the profit potential of the industry?
3. What internal resources, capabilities, and competencies has the Campbell Soup Company built to drive competitive advantage in the packaged/prepared food industry?
4.What key trends in the industry and general environments will impact the companys strategy in the future? What new resources, capabilities, and competencies should
Campbell Soup Company acquire or develop to achieve competitive advantage going forward?

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