You have been hired as a consultant to perform a Strategic Analysis for the company, Dick's Sporting Goods. At this point in the analysis you are required to:

• Develop a SPACE Matrix for the company.
  • Review the companys business as described in the companys most recent Form 10K.
  • Review industry and competitive information pertaining to the company.
  • Write a one page executive overview, summarizing strategies that you recommend for this business segment, given your SPACE Matrix analysis. Be specific as to your recommendations.

• You should submit:

• Executive overview. The overview should be formatted using APA style.
• Space Matrix (should be included in the overview). Use the excel template and submit the excel file along with your overview.