You have been hired as a data strategy consultant for a management consulting firm. Your firm does nontechnical, business-focused advising for companies that have not yet adopted data analytics as a part of their business strategy. You've been asked to prepare an introductory PowerPoint presentation for potential clients, explaining how data is used in decision making and giving a general overview of how two companies have leveraged data for customer insights, but also where some potential pitfalls lie.

The PowerPoint presentation should contain the following. A Case Study PPT Template file is included with these instructions to get you started. Be sure you have covered the instructions and Best Practices for PowerPoint presentations below. Note that the bulk of your detail in Slides 27 will be contained in the Speaker Notes:

Slide 1: Title slide, with student name

Slide 2: Background about both companies (one slide for both companies)

Slides 34: For each of the companies (one slide for each company), use the first five steps of the process mentioned in "Using Data to Make a Decision" to describe (for any step where information is not available from the case study, indicate "Information Not Available"). For the following five bullet points, include a few descriptive words after each colon, but the bulk of detail/your message will be contained in the Speaker Notes:

Company's data strategy:

Key strategic areas and target data:

Data collection:

Data analysis:

Implementation: (Includes decisions that followed from the implementation of the data strategy, including a discussion of how the data strategy adds value to the organization)

Slides 56: Consider the pros and cons of data mining for each company from the perspective of the company and the consumer.

PSEG Long Island	Pros	Cons
Corporate
Consumer

Target	Pros	Cons
Corporate
Consumer

• Slide 7: What other industries might use data mining? Do some industries stand to benefit more from data mining than others? Explain why.
• Slide 8: With title only: "Questions"

Consult the following resource for Best Practices for PowerPoint presentations. Be sure to adhere to these best practices when creating your presentation: https://alum.mit.edu/best-practices-powerpoint-presentations

In order to provide enough detail and not exceed the best practices for slide content, you will need to use the Speaker Notes function on each slide to add additional detail. Expect to write 23 sentences for Slides 27. Slides 1 and 8 do not require Speaker Notes.

Include relevant titles for each slide.