You have been hired as a data strategy consultant for a management consulting firm. Your firm does nontechnical, business$-$focused advising for companies that have not yet adopted data analytics as a part of their business strategy. You've been asked to prepare an introductory PowerPoint presentation for potential clients, explaining how data is used in decision making and giving a general overview of how two companies have leveraged data for customer insights, but also where some potential pitfalls lie.