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You have been hired as a marketing consultant for a company that designs servicescape forrestaurants and cafes. The restaurant you are designing is targeted at
You have been hired as a marketing consultant for a company that designs servicescape forrestaurants and cafes. The restaurant you are designing is targeted at students between the agegroups of 18-24. Recommend strategies for:
Ambient conditions (Scent, Music, Temperature)
Space function (Layout, Equipment, Furnishing)
Signs, symbols, artifacts
Ambient conditions (Scent, Music, Temperature)
Space function (Layout, Equipment, Furnishing)
Signs, symbols, artifacts
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Certainly When designing a servicescape for a restaurant or cafe targeted at students aged 1824 its essential to create an environment that caters to ...
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Project Management The Managerial Process
Authors: Eric W Larson, Clifford F. Gray
8th Edition
1260570436, 978-1260570434
