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You have been hired as a marketing consultant to Big Book Publishing, Inc., and you have been approached to the selling price make life easy

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You have been hired as a marketing consultant to Big Book Publishing, Inc., and you have been approached to the selling price make life easy and assume that the demand equation for Fun with Derivatives has the linear form q mp + b, where p is the price per book, q is t determine best for (a) Your market studies reveal the following sales figures: when the price is set at $53.00 per book, the sales amount to 10,000 per year; to calculate the demand equation. (b) Now estimate the unit price that maximizes annual revenue Predict what Big Book Publishing, Inc.'s annual revenue will be at that price decide to determine the best selling price for the hit calculus text by Whiner and Istanbul entitled Fun with Derivatives. You where p is the price per book, q is the demand in annual sales, and m and b are certain constants you must determine. sales amount t o 10,000 per year; when the price is set at $83.00 per book, the sales drop to 1000 per year. Use these data rou have been hired as a marketing consultant to Big Book Publishing, In., and you have been approached to determine the best selling price for the hit calculus test by Whiner and Itanbal enaitled Pun with Deriaes. You nake l e easy and assume that the demand equaton or Fun with Denvat ves has the lnear term q-mp + b wr re pis eprice per book, q is the demand in a ual sales, and m and b r. certan constants you m st dete Your market studer reveal the foie . to calculate the demand equation ng saes .es: when the pnce is set at SS 300 per book, the sales amount to 10,000 per year, when the sales d op t1000 per year. Us- nce-set at S63 00 per book Predict what Big Book Publishing, Inc.'s annual revenue will be at that price

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