You have been hired as Marketing Manager for a company that will open an amusement park in Puerto Rico within three months. The main attraction of this park will be the presentation of inflatables of different themes, sizes and colors. But, the company's main shareholder has not decided the market segment it wants to attract or the focus it will give to the services and entertainment it will offer and asks it to design product strategies (name, attributes, characteristics, positioning), price (entry packages and offers), promotion (image, advertising) and customer service to establish the business to present to other business partners. For this work, define and identify the following elements when submitting your recommendations:

• segmentation criteria
• size of the population to be impacted and identification of the target market
• purchasing power of the target market
• growth and market share projection in the short (1 year) and long term (5 years)
• level of competition 
• marketing mix strategies, including positioning, for the opening and subsequent promotion of the park.