You have been hired as the athletics director at Your State University. You oversee both marketing and public relations in that role.$)$ The once proud reputation of YSU is in shambles. The football and basketball teams have lost records in continuous years, there are calms of academic dishonesty, players have been arrested, and the athletes are troublemakers on campus. The coaches are rude to sportswriters, fans, and alumni. Athletes are viewed as malcontents. Alumni are disgusted, current students won't support the teams because of the behavior, season ticket sales have plummeted, and you can't sign any sponsors. Give a thorough action plan utlizing public relations strategies $($e$.$g$.,$ community relations$)$ for how you will respond and turn into a positive atmosphere for generating more support from fans, media, and students.