You have been hired as the brand manager at the XYZ Sports Company. XYZ Sports holds broad licensing product rights in equipment, collectibles, memorabilia, and apparel. Your first task is to make a new licensed product that will reach the teen demographic. The company holds licenses in the NFL, MLB, NBA, and NHL. There is money in your budget to sign athlete endorsers to help market products. Please provide amarketing plan for the vice president of marketing that includes anoverview of the new product,total budget,target market, anadvertising plan with costs,P&L (profit and loss statement), distribution plan, andprojected yearly sales for 2012-2014, as well as any other information relevant to marketing the new product.