You have been hired as the marketing manager for Caribbean Cruise Lines, a floundering cruise line which operates in the Caribbean waters south of the Florida Keys. Caribbean Cruise Lines has been struggling to find its niche in the hotly contested cruise market which ports in the Miami area. Carnival Cruise Lines, Celebrity Cruise Lines and Norwegian Cruise Lines all actively compete in the corridor, widely regarded as the premier cruise area of the world. Caribbean Cruise Lines standard package is a 4-day Western Caribbean Itinerary which takes travelers to Key West, Playa del Carmen, Cozumel, before returning back to Miami. The Yucatan paradise of Playa del Carmen and Cozumel offers tourists dazzling bargains, magnificent diving sites and the ancient Mayan ruins at Tulum. The standard cruise ships in the Caribbean Cruise Line operation are 855 feet in length, 10 decks in height, carry 2,100 passengers (maximum) and employ a total staff of 920. Although felt to be newer and more efficient than Carnival or Celebritys cruise ships, the Caribbean Cruise lines fleet is considered to be less efficient than these two main rivals. Of major concern is the fact that Caribbean Cruise lines have been considered to be a poor buy from a consumer standpoint. Recognizing this, the Senior Management team of Caribbean Cruise Lines has asked you to conduct a thorough analysis of their current pricing strategy. This is intended to include: An analysis of their cost base per cruise. Computation of their break-even point per cruise in terms of total passengers and in dollars. Computation of their key price point, given a pre-determined rate of return on operating income (per cruise). A preliminary analysis of the cruise ships operation has revealed the following: Average occupancy per cruise is 85% of ship capacity Average wage per staff member is $800 per cruise, all staff are required regardless of occupancy level Average cost of services per passenger per cruise is $285 Additional indirect costs per cruise total $230,000 Marketing expenses allocated to each cruise is $38 per passenger Average revenue per passenger per cruise is $850 Given the above, compute the following:

a. What is the profit for each cruise at an average price per passenger of $850? b. What is the break-even point in dollars for each cruise, at current cost structure? c. What occupancy rate is required to break-even at an average price per passenger of $850? d. Assume that Caribbean Cruise Lines required profit per cruise is $110,000. What is the required occupancy rate to achieve this? e. What price point is required for Caribbean Cruise Line to meet its profit objective at an occupancy rate of 80%?

please answer all parts with steps and formula and dont use chatgpt