You have been hired as the new Marketing Manager at a company that intends to begin selling healthy specialized breads like Sourdough to both consumers and businesses.

a) Outline and discuss the specific actions you would take to conduct market research to provide guidance on how to market this business opportunity.

b) Explain two ways that you would go about estimating demand for this product sector in the country.

c) Recommend three (3) non-store retail methods that you could use for the distribution of your bread and explain how you would use these methods.

d) Identify two potential target markets and explain the proposition you would offer to each market with your product.