You have been hired by a transportation firm to analyze "green initiatives" within the logistics industry and present your findings to the President of the company who by reputation, is considered to be more concerned with lowering costs and improving profitability rather than "spend money to please the environmentalists". Choose an environmental initiative that you have read about or implemented in your company and discuss how you would present this to the President, convincing them that sustainability and profitability can be mutual goals. You must provide an argument that proves the company can achieve both sustainability and profitability with the initiative. (20 marks)