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You have been hired by Canadian Tire to develop a new marketing plan that includes not only the key elements of the marketing mix, but
You have been hired by Canadian Tire to develop a new marketing plan that includes not only the key elements of the marketing mix, but also how you would implement them. You are asked to present your 1-2 page Executive Summary to the Senior Executive team
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Introduction To Management Science A Modeling And Case Studies Approach With Spreadsheets
Authors: Frederick S. Hillier, Mark S. Hillier
6th Edition
1259918920, 978-1259918926
