You have been hired by the CEO of a growing U.S. fitness organization that is looking to enter the global marketplace. The leadership team of the organization is not excited about the idea of expanding globally so the CEO wants you to provide an example to help them understand aspects of global business and why it would be a good opportunity. To help the leadership team gain an understanding of what it would take to enter and work in the global market space, you are being asked for your input on this potential expansion. The company is considering expanding into Mexico with one of its product lines