you have been hired by the company that you have been assigned to below to assist in their marketing plan development. $1.$ What is the consumer purchase journey of the company assigned to you?

Which attribute of the Tri$-$Component Attitude Model comes first, second, or third?

Need Recognition, Information Search, Alternative Evaluation, Purchase, Reaction

$2.$ Given this, what marketing tactics would you suggest to drive purchases using each of the components of the tri$-$components of the tri$-$component attitude model? Nike $/$ Air MAX $90$