You have been hired by the Toronto Star Newspaper to determine why sales of the Saturday edition of the paper rise during the summer. There is an overall increase in the months of May, June, July, August for Saturday newspaper sales for the Toronto Star.

The task:

Split into small groups and develop possible methods for determining the reasons for the increase in sales. Develop some possible questions to help gain some insight and information into the increase in sales. 

Determine the likely causes for this increase through your research methods.