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You have been hired byLondon Drugsto develop a new marketing plan that includes not only the key elements of the marketing mix, but also how

You have been hired byLondon Drugsto develop a new marketing plan that includes not only the key elements of the marketing mix, but also how you would implement them. As you know, London Drugs has had strong performance in western Canada, but competition has been increasing for the past few years and marketing and branding is crucial to the company's growth and ultimate survival. You are asked to present yo marketing mix proposal to the Senior Marketing Manager.

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