Question
You have been invited to give a speech to the Irish Marketing Association evaluating the contributions and relevance of Geert Hofstede to the field of
You have been invited to give a speech to the Irish Marketing Association evaluating the contributions and relevance of Geert Hofstede to the field of global marketing. Compose the speech you would write for the association
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
