You have been managing your mobile phone company in the business simulation activity for at least 5 years. You are now reviewing and presenting your future plans for the company. You are required to evaluate the success of your decisions and make recommendations for future plans. You are required to prepare & carry out a 5-year strategy review to shareholders.

please cover:

1. Vision and Strategy (e.g. vision, values, mission, HR, culture)

2. Performance review of each year's progress including:

Competition analysis: Porter's five forces; market choice/share; competitors; internal capabilities; industry trends/ attractiveness;

Simulation performance results

Performance analysis (evaluation of strategy, decisions - Marketing / HR/ Logistics / Finance / Product development / Event response etc) 3.Future Plans and recommendations

Key decisions for next 5 years, identify any changes to current strategy, why and how to achieve; recommendations - based on your performance and analysis, potential growth - internationalisation/ diversification or acquisition)

Further details:

Performance review: Assess the success of the strategy or strategies compared to industry conditions and competitors.

Analyse company performance e.g. comparing actual performance with targets in Business Plan, financial data analysis, decision analysis and justification of performance measures and strategy, application of business scorecard etc.

Performance analysis further details:

Explain why business plan achieved/ missed, why performance better/worse than competitors

Explain differences from competitors/ industry

Explain any changes made to business plan and company, why, any impact.