You have been recently hired as a "business executive" with a major management consulting firm based in London. Your firm has been approached by Amazon, who are struggling following the decision of Brexit and have hired your firm to provide a detailed report on the broad-based environmental challenges and opportunities available for them. Your line manager has asked you to give a report based on the following:

• Describe some of the positive and negative impacts of the PESTLE environmental factors on your client's organisation, i.e. the political, economic, social, technological, legal and environmental factors that may influence company's strategies.
• Using your PESTLE analysis, identify some key challenges faced by your chosen organisation.
• Examine how the chosen organisation is responding to such challenges in relation to its business strategy (e.g., human resources, marketing, financial management and information systems).
• Summarise your findings with the help of a conclusion and provide recommendations.