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You have been recently promoted as a demand planner at Proctor and Gamble at the head office in Johannesburg. The finance director has approached you

You have been recently promoted as a demand planner at Proctor and Gamble at the head office in Johannesburg. The finance director has approached you to assist her with the forecasting patterns for the next six months.

Critically discuss the various characteristics of forecasting that can be used. Justify your answer with appropriate examples.

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