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You have been tasked with introducing a new line of fruit flavored carbonated waters. The marketing manager is predicting an upturn in demand based on
You have been tasked with introducing a new line of fruit flavored carbonated waters. The marketing manager is predicting an upturn in demand based on changing consumer demands and increased public awareness for the benefits of drinking more water. He has provided you with his forecasts for the next 6 months. Given: Forecasts: (quantities are in tank loads) Month May Jun Jul Aug Sept Oct Total Forecast 50 60 70 90 80 70 420 There are three strategies currently being considered. 1. Level production supplemented by up to 10 tank loads a month from overtime. 2. A combination of overtime, inventory, and subcontracting. Regular production should be the same each month. 3. Using overtime for up to 15 tank loads a month, along with inventory to handle variations. Regular production should be the same each month. The company uses a fiscal calendar where all months are 21 days. The following additional information is provided to you. Costs (all costs are in thousands of dollars): Regular production cost = $1 per tankload Regular production capacity = 60 tankloads Overtime production cost = $1.6 per tankload Subcontracting cost $1.8 per tankload Holding cost $2 per tankload per month Beginning inventory = 0 tankloads Backlogs are not allowed. Questions: 1A. Determine the cost for each plan. Which plan would you recommend based on lowest cost? (Show all work) 1B. Besides cost, what else would you consider before making your final recommendation? 1C. What is your final strategy recommendation? (explain) 1D. Information will need to be shared with the supply chain partners. Explain what information should be share with the various partners and why sharing that information is important
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