You have been working as a marketing coordinator in a coffee chain for two years but you have not yet had the promotion that you believe you deserve. To impress your manager, you have spent a few weeks planning a new product for the company which will target the healthy drinker segment in the market.

1. Define and explain different stages of new product development cycle. (15 marks)

2. Reflect on your target market and explain the characteristics (e.g. ingredients, product name) that your new product will have. (10 marks)

You need to justify why you believe such characteristics are necessary for this product.