You have begun and operated your chosen enterprise through three courses leading to the final cognate course, BUSI 458, Innovation into Industries and Markets. Your company is maturing and stable. Your legacy business has many years of continued revenues and profitability. However, as a responsible owner/manager of your business, you continually look to the future. This business case details the innovative steps that you may take to sustain and grow your business

INSTRUCTIONS Consider, research, and detail the following: 1. Briefly identify the products and services that your company delivers and to what markets. 2. Provide the past two years' annual revenue and profitability, if only an estimate. 3. Geographically/territorially: Describe where your business operates (e.g., city- wide, statewide, nationwide, global). Be specific about city and state.

With no significant changes, what vertical or adjacent markets could you successfully enter, given your present condition, resources, and capacity? Think more customers buying the same set of products.

Identify five (5) nearby target markets, customer groups, or industries that you may enter: Target Customer/Markets Type of Market Geographical Selection Rationale

Strategy Use a PowerPoint slide deck that details how you will successfully develop the new customer/markets you identified. The presentation must include product descriptions, objectives, marketing strategy, promotional effort, sales expectations, timeframe, critical success factors, and measures.