You have created high efficiency (20%) thermo-electric module (it converts heat directly into electricity; turbines have an efficiency of 40%; the size of the modules are 1"x1"). Considering most combustion processes waste 60-70% of their energy in waste heat, the thinking is that they can sell it to businesses that use combustion technologies. The company that produces it is called Omega Technologies. They are a startup company and are considering a number of different industries: automotive, power and defense. In terms of profitability, automotive>power>defense. In terms of evaluating the opportunity, use a scorecard and explain what approach you chose. In terms of attributes, use elements from the three pillars