You have decided to buy a coach bag for

somebody special. Coach is a luxury leather

goods company that specializes in handbags,

wallets, briefcases, and luggage. You want this

present to be special but cannot purchase

anything more than $600. The person you are

buying for has very specific tastes in

accessories.

1. What level of involvement would be appropriate for this shopping experience?

2. What influences will be important in

determining which handbag you will buy?

There can be more than one answer.

3. What motive would a consumer have to

purchase a Coach bag in particular, using

Maslow' hierarchy?