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You have decided to buy a new laptop computer for college. You want this laptop to last throughout all four years but you cannot purchase
You have decided to buy a new laptop computer for college. You want this laptop to last throughout all four years but you cannot purchase anything more than $600. You are trying to decide between a Dell, Lenovo, or HP. What level of involvement would be appropriate for this shopping experience? What influences will be important in determining which laptop you will buy? There can be more than one answer. What motive would a consumer have to purchase a particular brand of laptop, using Maslows hierarchy?
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