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You have determined you want to buy an advanced hybrid vehicle, and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE
You have determined you want to buy an advanced hybrid vehicle, and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithiumion battery technology. You are currently in which stage of the consumer purchase decision process for this type of automobile?
problem recognition
needs analysis
purchase decision
information search
postpurchase evaluation
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