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You have determined you want to buy an advanced hybrid vehicle, and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE
You have determined you want to buy an advanced hybrid vehicle, and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithiumion battery technology. You are currently in which stage of the consumer purchase decision process for this type of automobile? problem recognition needs analysis purchase decision information search postpurchase evaluation 
You have determined you want to buy an advanced hybrid vehicle, and a visit to Ford's website has revealed that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithiumion battery technology. You are currently in which stage of the consumer purchase decision process for this type of automobile?
problem recognition
needs analysis
purchase decision
information search
postpurchase evaluation
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Introduction To Business Management And General Management
Authors: Don Hellreigel; John Slocum; Susan Jackson
2nd Edition
0190748850, 978-0190748852
