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You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates
You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates at virtually no cost, i.e., there is no margi cost. A marketing research team has assembled the following sales information. You are researching the options for pricing the courses. Your goal is to achieve maximum revenue to establish funding to maintain and update the system to reflect annual policy changes in licensing requirements. Complete the calculations for Total Revenue by determining how many customers will purchase at each of the segment prices. Online Self Certifications for Social Work License Segment 1 Segment 2 Segment 3 Segment 4 Customers 1000 1000 1000 1000 Certification in Online Counseling $190 $150 $95 $35 TR Counseling a b d Certification as a Group Home Counselor $70 $90 $160 $195 TR Group Home e f g h Bundle $260 $240 $255 $230 TR Bundle 4a 4b 4c 4d
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